That’s why most businesses manage customer support through chatbots, because they work so well! But the average text message gets an open rate of around 98% (Front, 2021). It’s a fact that email marketing, with an average open rate of ~18%, works far better than Facebook advertising. Instead, think of WhatsApp marketing as personalized email marketing service.

That’s because, on WhatsApp, there are no real tools to help you manage your account and start engaging with your “followers”. You have probably never thought about WhatsApp as a marketing channel. That’s 0.7 billion (or approximately 54%) more than its closest rival, Facebook Messenger. The latest WhatsApp statistics show that 2 billion of its users access the messaging app every month (Statista, 2021). Of all the mobile messenger apps, WhatsApp is currently the most popular, and it’s leading by quite a stretch, too. Looking at your marketing strategy, have you ever considered WhatsApp status advertising as a tool ? If not, you are missing out on a big opportunity.

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